Friday, August 15, 2008

Solution: give it a new name

Sometimes I need my fellow geeks to keep me in line. That being the case I would like to thank Meagan for calling me on the yarn I spun with my last blog entry and apologize to all of you who are in love with your wireless keyboard and mice. Type and click on.

Also on a side note, as some of you know I recently got married (two weeks ago today) and I would like to take this opportunity to tell the world how blessed I am to have ended up with the woman I ended up with. She is wonderful.

Anyway, I have a funny thing to tell about something I saw while watching Fox News video's online (O' Reilly Factor). Fox News inserts video ads in between video segments so you can't help but watch them. One of the ads almost had me for the first half. In this ad, people were asked, "Why haven't you switched to Windows Vista", and people gave their reasons (I will spare you mine). Next the interviewer asked the people to try out Window Mojave. I was somewhat excited at this point. I thought, "Well, Microsoft might have something better to offer. Cool enough." The people were excited and remarked on how good the product was to use. Then the bomb was dropped when the interviewer explained that they were just using Windows Vista and that they had renamed it for the purpose of the commercial interview experiment. Whoa!!!! Microsoft has stumbled onto a tactic that many other companies have tried. If people don't like your product, change the name. Don't like Coke, try Diet Coke. Don't like sour cream, try fat free sour cream. Don't like Windows Vista, try Windows Mojave. It's a gas. I think that it is totally funny that Microsoft thinks that computer users of any education level will buy into a cheap trick like that. I urge you to not be like the people in this commercial. WINDOWS MOJAVE IS WINDOWS VISTA, no matter what Microsoft says.

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